Direct Camp Strategy To Southwest Expansion

In the short span of two months since the NAC North American Wind announced the vigorous implementation of the strategy of "brand direct monopoly", dozens of Direct stores in North American Wind leisure wear have been opened in southeast coastal cities and provinces such as Zhejiang, Jiangsu and central plains cities.

With the strong development momentum of the southeastern market, the North American Wind camp strategy rapidly expanded to the southwest market in August.

In the past two years, the East China region of NAC has been expanding rapidly and has been expanding to other regions of the country. Its brand accession strategy has gradually matured in the five regions of East China, Central Plains, southwest, northeast and Southern China.

At present, the NAC North American Wind brand franchise has spread to nearly twenty provinces and municipalities in the whole country, and nearly 400 stores have been opened. At present, it has continued to expand efficiently at a rate of more than one per day. (since May this year, North America has more than 30 newly opened stores in North American Wind casual wear), which has laid a solid market foundation for the operation of the North American "brand direct operation strategy".

The perfect combination of "brand direct development strategy" and "expert type franchise chain strategy" is another breakthrough innovation and development of NAC North American Wind brand management mode, which is conducive to further promoting the goal of "brand fast chain" of North American wind.

Although the new development strategy of "North American Wind" brand direct operation has been launched soon, it has a very good response in the East China and Central Plains regional markets.

In May 29th, the first direct store in the North American Central Plains market opened in Luohe, Henan, and fired the first shot of the North American "brand direct operation strategy" to enter the Central Plains market.

In July, Zhengzhou Zhongyuan trade city and other direct stores opened one after another. NAC North American wind clothing products were favored by consumers, and sales performance of each store continued to grow.

At the end of August, Chengdu Sanyou store opened in Sichuan, and the North American Wind camp strategy will rapidly expand to the southwest.

The clothing chain monopoly mode is a mainstream mode of brand clothing sales nowadays. The combination of Direct stores and franchised stores is the main business mode of the national clothing chain monopoly mode.

After two years of market cultivation and brand development, at present, NAC North America wind has accumulated a lot of experience in brand operation and operation in the production, design, logistics, operation, sales and other aspects. The market operation mechanism is becoming more and more mature. NAC North American brand merchandise and shop management has also jumped to the leading level in the industry.

The company directly enters the marketing terminal, and works with the franchisees in the forefront of the market. Through market analysis, it develops a more scientific, comprehensive and meticulous overall market development strategy and guiding ideology so as to better serve the franchisee and achieve the win-win goal of the company and franchisees.

In the economic background of the important development strategy of "western development", the provinces and cities in Southwest China are gradually rising and releasing huge market energy. They also rely on the unique location market resources to echo the Central Plains market.

Taking Central Plains and southwest regional centers as strategic strongholds, they will produce effective market radiation for surrounding urban agglomeration and nearby county economic network.

The dual operation of the North American Wind southwest market direct operation strategy and the franchise chain strategy will further effectively promote the take-off of the southwest wind market in North America.