Home >

Korea'S Outdoor Sportswear Market Is Thriving.

2013/5/15 15:42:00 51

according to statistics released by Korean government recently, the scale of outdoor sports in Korea, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > has expanded from 1 billion 100 million US dollars in 2006 to 5 billion 300 million US dollars in 2012, an increase of 4.8 times. The outdoor sports apparel market in Korea is thriving. Most of the garment companies involved in this field can get huge profits, including local and foreign brands. 
 although the Korean economy declined last year, the sports apparel market still gained two digit growth. Critics believe that the main reason for the growth of the market is the expansion of the age of outdoor sportswear. These consumers may not really be interested in outdoor sports, but they like the casual style of outdoor sportswear. For example, the proportion of customers aged less than 30 years under a href= "http://news.sjfzxm.com/news/hangye/20130514/341982.html" > Kolon Sport < /a increased from 24% in 2010 to 36% last year. At present, there is a trend in the consumer market, which is to wear outdoor sportswear as everyday clothes. For example, mountaineering jackets with waterproof and breathable functions are often used as raincoats. 
 in fact, many large outdoor sportswear brands have decided to win the chase, and this year they have made a good progress with a positive attitude. The US brand "a href=" http://news.sjfzxm.com/news/hangye/20130514/341970.html "North Face < /a" is the leading outdoor sports clothing brand in the Korean market. This year's sales target is 650 million dollars. The second brand is South Korea's < a href= "http://news.sjfzxm.com/news/fushi/20130514/341967.html" > Kolon Sport < /a >, with a sales target of US $620 million. The top third K2 Korea plans to sell at least $600 million this year. 
 outdoor sports apparel market is booming, attracting other fashion companies to join in competition. Since last year, more than 20 brands have launched sportswear or imported products in the Korean market. Brand new outdoor clothing brands such as < a href= "http://news.sjfzxm.com/news/difang/20130511/341502.html" > Bean Pole Outdoor < /a > and a href= "http://news.sjfzxm.com/news/shichang/20130508/341058.html" > Center href= > > also landed in the Korean market. Bean Pole Outdoor set up 56 stores in Han Kai, with a turnover of US $37 million last year. Center Pole launched sportswear in the Korean market in September last year with a turnover of $47 million. 
P consumers prefer outdoor sports wear throughout the year. < a href= "http://news.sjfzxm.com/news/xieye/20130513/341650.html" > Hwaseung < /a > is the importer of the outdoor sports brand Merrell in the United States. The company staff revealed that sales slowed slightly in the second half of last year, but the cold weather caused a huge increase in sales. < a href= "http://news.sjfzxm.com/news/hangye/20130514/341905.html > > K2 Korea < /a > also indicated that the weather began to warm up two months ago, and the sales of clothing increased by 30%~40% compared with last year.